Categories AdvertisingIconic Ads: Thums Up – Bungee JumpingPosted on July 11, 2021July 11, 2021by Vejay Anand In the late 90s, Thums Up advertising was about in-your-face machoism. Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…