Categories Advertising, MarketingIconic Ad: Chivas Regal—What Idiot..Posted on December 13, 2023December 13, 2023by Vejay Anand Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand's market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that a…
