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Tag: bharati shankaran

Categories Advertising, Marketing

Iconic Ads: Surf Ultra – Doondte Rah Jaoge

Posted on July 11, 2021April 9, 2023by Vejay Anand
Procter & Gamble (P&G) entered the detergent market in 1991, with Ariel at the premium end. Surf quickly reacted with Surf Excel. The 90s also saw the emergence of conc…
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