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Tag: BBDO

Categories Advertising, Marketing

Iconic Ads: Snickers – Betty White

Posted on August 18, 2022August 18, 2022by Vejay Anand
snickers
In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…
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Categories Advertising, Marketing

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Posted on July 3, 2022July 6, 2022by Vejay Anand
Cindy-Crawford-Super-Bowl-Pepsi-Ad
Lee Garfinkel remembers how one idea inspired a series for 3 different brands. The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
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Categories Advertising, Marketing

Iconic Ads: Guinness – Surfer

Posted on June 16, 2022July 1, 2022by Vejay Anand
Walter Crane - Neptune Horses
In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…
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Categories Advertising, Marketing

Iconic Ads: Pepsi – Michael Jackson

Posted on November 27, 2021November 27, 2021by Vejay Anand
Michael Jackson's managers approached Jay Coleman, founder/CEO of Entertainment Marketing & Communications International, in 1983, one year after the success of the album Thri…
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Categories Advertising, Marketing

Iconic Ads: Burger King – Have It Your Way

Posted on October 4, 2021October 4, 2021by Vejay Anand
McDonald's was the undisputed king of burgers. In comparison to Burger King, they had more locations and a bigger market share. Burger King had the Whopper, which was a differenti…
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Categories Advertising, Marketing

Iconic Ads: GE – We Bring Good Things to Life

Posted on August 30, 2021August 30, 2021by Vejay Anand
Beginning with a range of toasters in the early twentieth century, GE began producing consumer products such as irons and refrigerators. They began to be sold under the GE or Hotp…
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Categories Advertising

Iconic Ads: Whisper – Touch the Pickle

Posted on July 12, 2021July 12, 2021by Vejay Anand
Menstruation was spoken about in hushed tones in 2014. Procter & Gamble's sanitary napkin brand Whisper surveyed men and women in 10 cities. Before which they had conducted a …
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Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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