Tag: BBDO

Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers. After another lucrative campaign using celebrit…

In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…

Lee Garfinkel remembers how one idea inspired a series for 3 different brands. The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

Michael Jackson's managers approached Jay Coleman, founder/CEO of Entertainment Marketing & Communications International, in 1983, one year after the success of the album Thri…

McDonald's was the undisputed king of burgers. In comparison to Burger King, they had more locations and a bigger market share. Burger King had the Whopper, which was a differenti…

Beginning with a range of toasters in the early twentieth century, GE began producing consumer products such as irons and refrigerators. They began to be sold under the GE or Hotp…

Menstruation was spoken about in hushed tones in 2014. Procter & Gamble's sanitary napkin brand Whisper surveyed men and women in 10 cities. Before which they had conducted a …

In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…