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Tag: Backer

Categories Advertising, Marketing

Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke

Posted on August 13, 2021August 13, 2021by Vejay Anand
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
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