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Tag: ASP

Categories Advertising, Marketing

Iconic Ads: Limca – Thirst Choice

Posted on August 11, 2021August 11, 2021by Vejay Anand
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…
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Categories Advertising

Iconic Ads: Amul Butter – Utterly Butterly Delicious

Posted on July 4, 2021by Vejay Anand
Way back in 1966, the Amul account was given to Advertising and Sales Promotion (ASP). The team of Sylvester da Cunha (Sylvie), Eustace Fernandes, Usha Katrak and Marie Pinto work…
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