Tag: ASP

In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…

Way back in 1966, the Amul account was given to Advertising and Sales Promotion (ASP). The team of Sylvester da Cunha (Sylvie), Eustace Fernandes, Usha Katrak and Marie Pinto work…