Tag: ASP

In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…

Advertising and Sales Promotion (ASP) was awarded the Amul account back in 1966. The account was handled by a group that included Sylvester da Cunha (Sylvie), Eustace Fernandes, U…