Tag: asian paints

Four Gujarati friends, Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil, founded Asian Paints in a garage, rented at Rs 75 per month in Gaiwadi, Girgaon, Mum…

Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…

Indians and their homes are exposed to extreme climates – sunny, rains, cold etc. Likewise, the exterior paints on the walls are exposed to the same harsh weather conditions. …

In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson. Most brands had around 40 shades of paint. With a lim…

In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…