Tag: arvind Sharma

1970’s. Back to the Boots Company but a different brand – Strepsils. And with Clarion The difficult Anil Kapoor was the client, and he used to grind agencies to death. Agenc…

Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling. Coldarin was derived from Cold+Asprin and was f…