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Tag: apple

Categories Advertising, Marketing

“Shot on iPhone” – A Contrarian Campaign

Posted on October 23, 2022October 23, 2022by Vejay Anand
shot on iphone
Companies have long explored ways to highlight technology in their products.  And there are many, many commercials which you don’t remember! They do little more than emphasising t…
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Categories Advertising, Marketing

Iconic Ads: Apple – Welcome, IBM. Seriously!

Posted on February 20, 2022February 20, 2022by Vejay Anand
Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…
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Categories Advertising, Marketing

Iconic Ads: Apple – 1984

Posted on September 3, 2021September 8, 2021by Vejay Anand
IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…
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Categories Advertising, General

Iconic Ads: Apple – Think Different

Posted on July 31, 2021April 7, 2022by Vejay Anand
In 1997 Steve Jobs had come back to Apple as interim CEO. And he was looking at changes. And in advertising too. Before being sacked by John Sculley at Apple, Chiat/Day was the…
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Categories Advertising, Marketing

Iconic Ads: iPod – Thousand Songs in Your Pocket

Posted on July 30, 2021May 24, 2022by Vejay Anand
The Apple iTunes debuted in January 2001, followed by the iPod, in late 2001. The iPod was a big hit as the then MP3 players were difficult to operate and had little storage space…
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