Tag: apple

Companies have long explored ways to highlight technology in their products.  And there are many, many commercials which you don’t remember! They do little more than emphasising t…

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…

In 1997 Steve Jobs had come back to Apple as interim CEO. And he was looking at changes. And in advertising too. Before being sacked by John Sculley at Apple, Chiat/Day was the…

The Apple iTunes debuted in January 2001, followed by the iPod, in late 2001. The iPod was a big hit as the then MP3 players were difficult to operate and had little storage space…