In August 1997, Microsoft invested $150 million in Apple, a significant moment in tech history. The reasons behind this move were both strategic and pragmatic, benefiting both com…
In 2016, Apple introduced a new product that would revolutionise how people listen to music: the AirPods. Sleek, compact, and wireless, they offered users the ability to listen to…
An obvious example of innovation gone wrong is Apple's Newton MessagePad. When Apple introduced Newton in 1993, it was an unstable period after Steve Jobs departed from the busine…
Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple "ar…
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
Around 1980, Chiat/ Day began working with Apple.
Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city.
A copy…
IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money.
Apple was developing the Macintosh, a first. To maintain secrecy, t…
In 1997 Steve Jobs had come back to Apple as interim CEO. And he was looking at changes. And in advertising too.
Before being sacked by John Sculley at Apple, Chiat/Day was the…
The Apple iTunes debuted in January 2001, followed by the iPod, in late 2001. The iPod was a big hit as the then MP3 players were difficult to operate and had little storage space…
