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Tag: anchoring bias

Categories Marketing

Charm Pricing – The Logic of Bata Prices

Posted on June 30, 2021by Vejay Anand
Charm pricing is an anchoring bias that uses an odd number - usually nine - to show buyers perceived value and persuade them to buy.  For example, at Bata, for a product, …
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Categories General, Marketing

Why we like the 1st Piece of Information?- Anchoring Bias

Posted on June 30, 2021June 30, 2021by Vejay Anand
I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…
Continue reading "Why we like the 1st Piece of Information?- Anchoring Bias"
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