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Tag: alyque padamsee

Categories Advertising

Iconic Ads: Super Rin – Safedi Ki Chamkar Zyada

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the 70s, Unilever had a detergent bar that had managed to gain some success in South Africa. They used the same economy plank in India – ‘If you wash with the detergent bar you…
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Categories Advertising

Iconic Ads: Kamasutra – The Pleasure of Making Love

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
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Categories Advertising

Iconic Ads: Surf- Lalitaji

Posted on July 4, 2021January 16, 2022by Vejay Anand
In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…
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