In the 70s, Unilever had a detergent bar that had managed to gain some success in South Africa. They used the same economy plank in India – ‘If you wash with the detergent bar you…
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…
