Tag: 501

Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…

The Tata Group has ventured into a wide variety of industries, ranging from steel, information technology, and cars to India's first airline. However, very few people are awa…

In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…