The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
When I bought the OnePlus I think the phone had a certain OS but with the numerous updates, my phone now runs on the latest
Anyone with a smartphone would have downloaded numer…
I hadn’t dealt in stocks for the last few years, and I was surprised when I received a bill from my stockbroker for services that I had not availed of. I was willing to give the b…
Book-music-movie offline retailing in India is practically dead with almost all the major chains shutting down. The online ‘menace’ of the f availability of movies and music; incr…
We had a flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double-quick time. But that wa…
Steve Jobs, Howard Schultz, Charles Schwab, A.G. Lafley, Narayana Murthy, Micheal Dell, Kenneth Lay, Jerry Yang & Paul Allaire - The Comeback Bosses
And to spice it up - Jo…
A few years back, the UK business magazine “Management Today”, along with the Institute of Leadership and Management, carried out a survey of approximately 2500 managers and non-m…
I love the game of tennis. The ATP (Association of Tennis Professionals) releases tour rankings of its players at regular planned intervals.
There is a formula that is us…
I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …
Unless an employee is altruistic and has reached a fair level of self-actualization, I am sure he/ she would like to see her career grow in terms of responsibility, authority and …
Commodities > Products > Brands > Experiences
From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
When I was in B- school I was taught about brand personality and to the people who are still confused about it (and believe me many still are!)- 'Brand personality is the way a br…
The old paradigms have changed. To build a relationship with a customer, a brand has to engage with him/ her through various means and one way of doing so is to interact with them…
The dream of any business is to have committed customers who treat the relationship with their brand - more than just a brand-customer interaction but show a commitment that is em…
