Iconic Ads: 7 Up – Uncola
In 1967, few were drinking 7-Up. The beverage was generally thought of as a mixer or a tonic for an upset stomach. 7-Up Company executives were eager to tap into a larger market.
…
Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry
Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%.
John Abraham …
Iconic Ads: Camel – I’d Walk A Mile For A Camel
William M. Armistead, of NW Ayer, got the Reynolds account starting with Lord Albert pipe tobacco. He is credited with creating the modern style of advertising, advocating regular…
Iconic Ads: Energizer – Bunny
Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…
Iconic Ads: Victor Talking Company – His Master’s Voice
The Origin
A small painting by English artist Francis Barraud of a mixed breed dog gazing into the brass horn of a phonograph became one of the most iconic promotional images i…
Iconic Ads: Calvin Klein Jeans – Brooke Shields
The controversial Calvin Klein had an in-house advertising agency. A lot of the ideas/ campaigns were created by him, Doon Arbus (writer) and photographer Richard (Dick) Avedon. M…
Iconic Ads: Rolling Stone – Perception & Reality
Rolling Stone was started in 1967 by Jann Wenner, who saw that rock and roll was more than just music.
In terms of social views, fashion, politics, and even language, it had a …
Iconic Ads: The Man in the Hathaway Shirt
It was 1951.
Ellerton Jette, the president of a small-town Waterville, Maine shirt manufacturer wanted to make it a national brand, but he didn't have a lot of cash.
He'd he…
Iconic Ads: Miss Clairol -“Does She…or Doesn’t She?
Women dying their hair to avoid greying was unheard of in the 1950s. While many women wore lipstick and blush, dyeing one's hair remained a forbidden topic. The stigma of a highli…
Iconic Ads: Guinness – Is Good For You
Arthur Guinness founded the Guinness Brewing Company in 1759 and shortly after moved it to its current location in St. James Gate, Dublin. There it began brewing porter, a popular…
Hidden Nuggets: Maharashtra Tourism – Maharashtra Unlimited
Agra, Jaipur and Delhi were the most popular locations in India for international travelers, followed by Goa and Kerala. People became aware of Kerala (God's Own Country) because …
Iconic Ads: Ivory – 99 and 44/100 percent pure
James Norris Gamble, invented an affordable white soap in 1863 that floated in the water, unlike its competitors. In addition to being light and pure white, it could also be used …
Iconic Ads: Apple – 1984
IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money.
Apple was developing the Macintosh, a first. To maintain secrecy, t…
Iconic Ads: Marlboro – Come To Where The Flavour is
Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…