How to Put Cultural Influence into Practice
To put cultural influence into practice, brands need to strategically integrate themselves into the cultural fabric by leveraging multiple elements of modern marketing, product de…
Categories Marketing
Elements to Operationalise Cultural Influence
To operationalise cultural influence, one must specifically use cultural narratives, trends, and values to connect with target audiences on a deeper level, increase engagement, an…
Categories Marketing
The Time-Based Marketing Strategy of Brands
Companies use time to their advantage by carefully crafting their interactions with customers and capitalising on certain junctures in societal, economic, and cultural settings. T…
Tupperware: The Demise Of An Icon
Tupperware Brands, once a household name and a symbol of innovation in food storage, has struggled in recent years, leading to reports that it plans to file for bankruptcy. The de…
Unforgotten Brands: Kamasutra
The concept for KamaSutra condoms originated with Raymond’s Gautam Singhania, who partnered with a Korean company interested in manufacturing condoms in India. Singhania then appr…
Downturns Lead to Innovations
History has repeatedly demonstrated that periods of economic downturn or crisis can often spur creativity and innovation, leading to the emergence of transformative technologies a…
Films – Reflecting Society’s Dynamics
Films have always been a mirror to society, reflecting the changing expectations, desires, and struggles of the common man. In India, Bollywood has consistently adapted to the cou…
Darth Vader & Leadership Lessons
Viewing Darth Vader—one of the most famous villains in film history—from a business perspective can teach us several lessons about leadership, group dynamics, and individual growt…
Durex: Sex & Sensibilties
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…
Survival of Friendliest Vs Survival of the Fittest
In contrast to the more conventional "survival of the fittest" strategy, which emphasizes aggressive rivalry and personal power, the "survival of friendliest" theory posits that c…
Categories Business
Unforgotten Brands: Biocon
Kiran Mazumdar was born and raised in Bangalore, India. She began her formal education at Bishop Cotton Girls' High School, graduating in 1968. After high school, she enrolled at …
Categories Marketing
Collecting Is A Typical Human Trait & Marketers Use It
The want to amass possessions is universal among humans, yet some of us have a stronger desire than others. Psychologists think that when we amass a lot of things that attract or …
Categories Business
Unforgotten Brands: Onida
Vijay Mansukhani's story is one of transformation, risk-taking, and visionary thinking that helped redefine the Indian consumer durables market. Born and raised in Mumbai, Vijay p…
Humanisation Vs. Anthropomorphism in Pets
Despite their apparent similarities, humanisation and anthropomorphism have different but complementary effects on the pet products business, especially on the creation and promot…