Unforgotten Brands: Air Deccan
Captain Gorur Ramaswamy Iyengar Gopinath, widely known as Captain Gopinath, was born on November 13, 1951, in the small village of Gorur in Karnataka’s Hassan district. Raised in …
Iconic Ads: British Airways – Fuelled By Love
The British Airways campaign "Fuelled by Love" was a carefully crafted attempt to reshape perceptions around both British Airways (BA) and India itself. Unlike typical airline mar…
Unlocking Success: The Essential Keys to a Thriving Brand Culture
Brand culture is the set of shared values, beliefs, and behaviours that define a brand and guide how employees, customers, and stakeholders experience it. Unlike the brand image, …
Value Proposition Canvas: Turning Customer Insights into Business Strategies
By aligning a product's features and benefits with the needs, desires, and pain points of the target audience, the Value Proposition Canvas transforms customer insights into busin…
Strategic Marketing Roadmap: The Five Stages of Customer Awareness
Marketing expert Eugene Schwartz popularized the idea of Stages of Customer Awareness, which provides a framework for companies to tailor their marketing communications according …
Categories Business
Fresh Meaty Moves: Why a Licious and Q-Commerce Collaboration Could Redefine Instant Grocery Delivery
Merging with or working with Licious, India's top premium meat and seafood business, will help q-commerce startups like Zepto, Instamart, or Blinkit immensely. This strategic alli…
Employees 1st, Customers 2nd
The concept that happy, empowered staff are better able to provide remarkable customer experiences is a common rationale for leading organisations that put people first and consum…
Pidilite’s Strong Growth – Mazboot Jod
Strategy and marketing have helped Pidilite build an empire, making it unique. Pidilite (Fevicol, etc.) is a model of effective brand-building since it has built a loyal customer …
Growth Areas in the Indian Pet Food Market
The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …
Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Categories General
Fun Series: Parallels Between Biryani And Corporate Life
In case you've never had it before, Biryani is a famous Indian rice dish made with aromatic basmati rice, spices, vegetables, and meats like chicken and mutton.
Traditional bir…
Categories Advertising
Fun Series: Parallels Between Dhokla And Corporate Life
In many respects, the corporate world is like the popular soft and spongy Gujarati Dhokla, which is both amusing and insightful:
The rise requires preparation and patience
T…
Categories General
Fun Series: Parallels Between Dosa and Corporate Life
Flour, lentils, and fermented rice form the batter of the thin, crispy pancake known as dosa or dosai. It is a common accompaniment to the lentil-based sambar and the tangy chutne…
Categories General
Fun Series: Parallels Between Rossogolla And Corporate Life
The Indian dessert known as Rossogolla is a famous dish that has cottage cheese, or chenna, soaking in sugar syrup. Dipped in thick sugar syrup, it transforms into a spongy ball.
…