Point of View

In 1934, two Danish engineers named Henning Holck-Larsen and Soren Kristian Toubro landed on the coasts of India. The two men were representatives of the Danish engineering firm F…

The popular Latin American e-commerce site Mercado Libre conducted the "Handshake Hunt" promotion on Black Friday, 2023. To make a splash in Brazil before Black Friday sales, Gut …

In his 1984 book Influence, author Robert Cialdini first used the term "social proof." As a psychological phenomenon known as "social proof," it occurs when individuals tr…

VRL was founded in 1976 by Dr. Vijay Sankeshwar in Gadag, a small town in North Karnataka, with a single truck and a vision that was ahead of its time. The company gradually expan…

If a group of people has ever reached a consensus against the wishes of the majority, or even all, of its members, they have experienced the Abilene Paradox. In this case, all gro…

Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…

An Ayurvedic physician, philanthropist, and name connected with pain alleviation in India, Vaidya Zandu Bhatt is the progenitor of Zandu Balm. Vaidya Bhatt was well-known as the M…

Hasmukh Thakordas Parekh, fondly known as Hasmukhbhai, was born in 1911 in Surat. His early life in a Mumbai chawl, where he lived with his father, was marked by modesty and hard …

Meena Bindra's story is one of ambition, resilience, and an unwavering spirit to remain independent. Born and raised in Delhi, Meena Bindra married a Navy man right after she turn…

Raunaq Singh was from a middle-class family in the Pakistani province of Daska. When Raunaq and his friends were young, they went about Lahore selling used steel pipes at the same…

At the age of ten or eleven, Thirupathi Raja fled his family and went to live in Chennai, where he found employment cleaning tables at a restaurant.  Later, he started helpin…

Amarshi Bhurabhai Shah, who stowed away to Africa in his youth, eventually returned to India and secured a job in Bombay. He soon left that job to venture into business on his own…

Before India's Independence, the domestic pencil manufacturing industry struggled to compete with imports. In the years before World War II, around 6.5 lakhs worth of pencils were…

Despite being nearly 120 years old, Heinz has managed to maintain its relevance. This is how you maintain your brand's relevance and avoid it becoming a throwback. This way, you c…