Point of View

Marlboro's transformation from a brand aimed at women to the archetypal "man's cigarette" is a prime illustration of effective brand repositioning. The strategy and backstory behi…

Midway through the nineteenth century, Quaker Oats' tale starts. Horses, which played an essential role in both transportation and work during that era, were the main animals fed …

In India, the upper classes, particularly men, largely viewed the wearing of any footwear as a privilege. This view, which persisted for a long time, further deepened the gap betw…

The interesting story of how Mountain Dew went from being a niche soft drink to a $7 billion worldwide brand is a result of their extensive grasp of consumer culture, focused mark…

In 1934, two Danish engineers named Henning Holck-Larsen and Soren Kristian Toubro landed on the coasts of India. The two men were representatives of the Danish engineering firm F…

The popular Latin American e-commerce site Mercado Libre conducted the "Handshake Hunt" promotion on Black Friday, 2023. To make a splash in Brazil before Black Friday sales, Gut …

In his 1984 book Influence, author Robert Cialdini first used the term "social proof." As a psychological phenomenon known as "social proof," it occurs when individuals tr…

VRL was founded in 1976 by Dr. Vijay Sankeshwar in Gadag, a small town in North Karnataka, with a single truck and a vision that was ahead of its time. The company gradually expan…

If a group of people has ever reached a consensus against the wishes of the majority, or even all, of its members, they have experienced the Abilene Paradox. In this case, all gro…

Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…

An Ayurvedic physician, philanthropist, and name connected with pain alleviation in India, Vaidya Zandu Bhatt is the progenitor of Zandu Balm. Vaidya Bhatt was well-known as the M…

Hasmukh Thakordas Parekh, fondly known as Hasmukhbhai, was born in 1911 in Surat. His early life in a Mumbai chawl, where he lived with his father, was marked by modesty and hard …

Meena Bindra's story is one of ambition, resilience, and an unwavering spirit to remain independent. Born and raised in Delhi, Meena Bindra married a Navy man right after she turn…

Raunaq Singh was from a middle-class family in the Pakistani province of Daska. When Raunaq and his friends were young, they went about Lahore selling used steel pipes at the same…