Companies use time to their advantage by carefully crafting their interactions with customers and capitalising on certain junctures in societal, economic, and cultural settings. T…
Tupperware Brands, once a household name and a symbol of innovation in food storage, has struggled in recent years, leading to reports that it plans to file for bankruptcy. The de…
The concept for KamaSutra condoms originated with Raymond’s Gautam Singhania, who partnered with a Korean company interested in manufacturing condoms in India. Singhania then appr…
History has repeatedly demonstrated that periods of economic downturn or crisis can often spur creativity and innovation, leading to the emergence of transformative technologies a…
Films have always been a mirror to society, reflecting the changing expectations, desires, and struggles of the common man. In India, Bollywood has consistently adapted to the cou…
Viewing Darth Vader—one of the most famous villains in film history—from a business perspective can teach us several lessons about leadership, group dynamics, and individual growt…
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…
In contrast to the more conventional "survival of the fittest" strategy, which emphasizes aggressive rivalry and personal power, the "survival of friendliest" theory posits that c…
Kiran Mazumdar was born and raised in Bangalore, India. She began her formal education at Bishop Cotton Girls' High School, graduating in 1968. After high school, she enrolled at …
The want to amass possessions is universal among humans, yet some of us have a stronger desire than others. Psychologists think that when we amass a lot of things that attract or …
Vijay Mansukhani's story is one of transformation, risk-taking, and visionary thinking that helped redefine the Indian consumer durables market. Born and raised in Mumbai, Vijay p…
Despite their apparent similarities, humanisation and anthropomorphism have different but complementary effects on the pet products business, especially on the creation and promot…
India faced the twin crises of extreme poverty and rapid population growth sixty years ago, in the 1960s. In 1964, the country's population was around 470 million, expanding frigh…
When MP Ahammed was born, his father, a farmer, was well-known in his hometown of Karayad and had already reached the age of 60. He was the youngest of six children and the only s…
