Categories General
Make Good Habits Easy. Hide the Bad Ones.
We’ve all seen it—candy at the checkout counter, snacks at eye level. Retailers know exactly where to place things to tempt us. But what if we applied the same strategy to cultiva…
Is Your Packaging Customer-Centric Enough?
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
Change Is Inevitable — So Is Reinvention
Threats & competition can come from anywhere.
In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…
Unforgotten Brands: Cipla
Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …
Unforgotten Brands: Cello
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
Unforgotten Brands: Ceat Tyres
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
Categories Business
Unforgotten Brands: Chitale
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
Unforgotten Brands: Medimix
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
Unforgotten Brands: Chandrika Soap
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
Unforgotten Brands: Krackjack
In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…
Unforgotten Brands: Parle Monaco
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
Why India’s Pet Care Industry is Going to Get Bigger
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
Categories Marketing
Why Gen Z in India Still Loves In-Store Shopping (Even in the Digital Age)
Despite being raised on smartphones, fast Wi-Fi, and one-tap shopping apps, India's Gen Z is unlikely to ditch brick-and-mortar stores anytime soon. They're embracing offline shop…
Categories Marketing
Why Empathetic Brands Win Long-Term Loyalty
Let's bust a myth right away: building a great brand isn't just about a snappy logo, a clever tagline, or a feel-good marketing campaign. Authentic branding goes much deeper—it's …