Marketing

An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…

As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …

Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small.  However, some brands have made it a habit and cannot seem to let go of them D…

Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today's society. …

 Brand communities have become a potent tool for businesses seeking a competitiveedge in today's hyper-connected environment. These communities, built aroundcommon interests,…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

Origin After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…

At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…

Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…

You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …

If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…