Marketing

Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…

Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…

Fanta has changed its logo, just like Pepsi and Sprite have, and the results are great. A redesigned wordmark and brighter colours make up the new worldwide brand identity for the…

The bottom-dollar effect indicates that if you give yourself Rs 10,000 a year to spend on new clothes, you would be less content with the last item you buy with that last remainin…

Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…

The term "IKEA Effect" refers to the phenomenon wherein a product's perceived worth rises after it has been assembled or prepared by the buyer (even if it is partial) Other pro…

Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara? While the term "product placement" may seem modern, it has a long history. Famous …

When people think of cocktail bitters, they automatically think of Angostura. Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …

Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future The …

Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…

A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…

David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…

October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization. Given the prevalence of…

Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…