Business

Clove Oil in Indian Culture Clove oil has been an integral part of Indian traditional medicine for centuries. Due to its antiseptic and antibacterial properties, it is primaril…

Eicher Motors' rise mirrors India's journey towards industrial and economic development. Founded by Man Mohan Lal in 1948, the company began operations when the country was still …

In August 1997, Microsoft invested $150 million in Apple, a significant moment in tech history. The reasons behind this move were both strategic and pragmatic, benefiting both com…

Are you very stressed at work? Are you constantly feeling exhausted? Does your energy feel drained, and your patience run thin? These are signs of burnout—a growing challenge for …

India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…

The tech and marketing sectors might see a significant upheaval as a result of a new regulatory change. Authorities have demanded the divestment of Chrome to combat monopolistic a…

The shift from PCs to the iPod in 2001 was a watershed moment for Apple's commercial strategy: platforms allow rapid growth, not products alone. The iPod was more than simply a st…

Captain Gorur Ramaswamy Iyengar Gopinath, widely known as Captain Gopinath, was born on November 13, 1951, in the small village of Gorur in Karnataka’s Hassan district. Raised in …

Brand culture is the set of shared values, beliefs, and behaviours that define a brand and guide how employees, customers, and stakeholders experience it. Unlike the brand image, …

By aligning a product's features and benefits with the needs, desires, and pain points of the target audience, the Value Proposition Canvas transforms customer insights into busin…

Marketing expert Eugene Schwartz popularized the idea of Stages of Customer Awareness, which provides a framework for companies to tailor their marketing communications according …

Merging with or working with Licious, India's top premium meat and seafood business, will help q-commerce startups like Zepto, Instamart, or Blinkit immensely. This strategic alli…

The concept that happy, empowered staff are better able to provide remarkable customer experiences is a common rationale for leading organisations that put people first and consum…

Strategy and marketing have helped Pidilite build an empire, making it unique. Pidilite (Fevicol, etc.) is a model of effective brand-building since it has built a loyal customer …