Marketing expert Eugene Schwartz popularized the idea of Stages of Customer Awareness, which provides a framework for companies to tailor their marketing communications according …
Merging with or working with Licious, India's top premium meat and seafood business, will help q-commerce startups like Zepto, Instamart, or Blinkit immensely. This strategic alli…
The concept that happy, empowered staff are better able to provide remarkable customer experiences is a common rationale for leading organisations that put people first and consum…
Strategy and marketing have helped Pidilite build an empire, making it unique. Pidilite (Fevicol, etc.) is a model of effective brand-building since it has built a loyal customer …
The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
No matter how revolutionary an idea is, it usually starts with a crude, nearly worthless prototype. This is true whether we're talking about software, engineering, or commonplace …
Is Amazon simply an e-commerce company? On the surface, it may seem that way. Although Amazon's e-commerce division receives the most attention, the company's real strength comes …
In 2016, Apple introduced a new product that would revolutionise how people listen to music: the AirPods. Sleek, compact, and wireless, they offered users the ability to listen to…
The Guinness Book of World Records has transformed into a formidable branding force, from its humble beginnings as a tool to resolve factual disputes. The group's focus has shifte…
Many famous firms use unconventional means of making money. Their true source of income is unrelated to what they sell you. Let's dissect the process by which certain foreign and …
Birkenstock - A once-niche product became a worldwide fashion sensation by capitalising on cultural changes, trends, and authenticity, as shown in its meteoric climb to fame. Desp…
Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…
To put cultural influence into practice, brands need to strategically integrate themselves into the cultural fabric by leveraging multiple elements of modern marketing, product de…
