Business

T. Sathish Kumar's father, who, with his brother, had launched a power loom unit in 1983 but sold it after three years due to poor performance, passed the entrepreneurial spirit o…

The hamlet of Punnaiyadi in the Indian state of Tamil Nadu is the site of Pitchai Rajagopal's birth on August 5, 1947. His mom, Mani Ammal, stayed at home while his dad, Pitchai N…

Hailing from a traditional Vysya family of rice merchants in Kolar Gold Fields, Karnataka, BA Lakshminarayana Setty wasn't destined for the traditional route. After …

After their father passed away in the 1950s, two brothers—ages 9 and 11—from a small village close to Coimbatore had little choice but to forego further education and find employm…

The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry. The surge i…

Nestled in the village of Utran, Jalgaon district in, Maharashtra, a family kitchen became the birthplace of a food processing giant.  In 1962, brothers Suresh and Prafful…

In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…

A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …

For many managers, the ability to move fast and arrive first in a new market is a prized competitive ability. This seems to be based on the notion that being first in a new market…

Oliver Brocato and Jake Lewin co-founded the aphrodisiac chocolate business Tabs, which is known for its dark chocolate that is said to increase performance. The brand achieved re…

The surge in human urbanisation has significantly impacted pet ownership trends in India. With over half of the global population residing in urban areas by 2007, and the number c…

Muthuswamy Mudaliar's journey from a humble mail runner in colonial India to the founder of Nilgiri Dairy Farm Ltd., one of India's most renowned dairy brands, is a testament to r…

In today’s increasingly global marketplace, smart brands use glocalization to grow their customer base in foreign markets. It makes sense considering that 56.2% of consumers said …

Many marketers are completely obsessed with their intended audience. They make an effort to learn their clients' habits and preferences, among many other details. Market research …