Advertising

An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Brothers Rishab Kumar Lohia and Gopal Chandra Lohia started the company that bears their names, Lohia Machines Limited. The firm collaborated technically with ARCT France to pr…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

Origin After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…

At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…

Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…

If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…

There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…

There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …

Incredibly, this menu has both the "best burger" and the "best fries"! On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable! In 2…

The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…

In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…

The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …