1. The Myth of the Unreachable Generation
Marketers across India are increasingly obsessed with decoding Gen Z — a generation that is vocal, hyperconnected, and reshaping how b…
There are few breakfast icons as beloved and enduring as Lucky Charms — the cereal that turned an ordinary morning bowl into a burst of colour, imagination, and “magically delicio…
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
Few advertising icons have roared their way into popular memory quite like Tony the Tiger, the striped, booming-voiced mascot for Kellogg's Frosted Flakes. Born in the golden age …
In the golden age of advertising, when jingles ruled the airwaves and copywriters shaped culture, few taglines achieved the instant recognition and lasting impact of "Aren't you g…
An Iconic Advertising Campaign That Redefined Toilet Paper Marketing
Brand Origins: Charmin
Introduction (1928): The Hoberg Paper Company in Green Bay, Wisconsin, introduce…
Some advertising lines outlast brands themselves. Timex's "It takes a licking and keeps on ticking" is one such line — not just a slogan but a promise of resilience. It began in t…
Few advertising slogans have endured for nearly a century, but Wheaties’ “Breakfast of Champions” has done precisely that. More than just a phrase on a cereal box, it became a cul…
In 1904, illustrator Grace Drayton — one of the first and most influential female cartoonists of her era — brought the Campbell Kids to life. Drayton, also famous for her “Dolly D…
Over the past decade, retailers and service providers have invested heavily in automation. From personalised offers to one-click checkouts, bots and algorithms have made shopping …
Sometimes, I think the biggest mistakes in marketing don’t come from bad execution — they come from sheer confusion. Too many marketers simply don’t know what their real job is.
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Have you ever noticed how you instinctively reach for your usual brand at the supermarket — the same biscuit packet, the same soap, the same shampoo — almost like it's muscle memo…
In uncertain times, brands face the same existential question as individuals: how do we survive and grow when the ground beneath us is constantly shifting? Economic downturns, tec…
