From German war reparations to Bollywood fame, the Rajdoot bike lived a journey.
Origins: A Motorcycle Born from War (1930s)
The Rajdoot story begins far from India — in Ger…
From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees.
A Family's Dream Begins in Chittoor (1952)
In 1952, a new chapter in India's …
How a gas station cook became a global icon in fried chicken
Humble Beginnings in Indiana
Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
From a small Kansas storefront to dining tables around the world
The Humble Beginnings (1958)
In the summer of 1958, two college brothers—Dan and Frank Carney—took a leap of…
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire
From Soap to the Streets of Chicago
In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
The story of Kit Kat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mu…
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
It all began on March 4th, 1824, when John Cadbury opened a small grocery store in the heart of Birmingham. Little did anyone know that this humble shop would lay the foundation f…
Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break i…
How Brands Master the Art of Engagement and Dwell Time
Getting people in is one thing.
Getting them to stay?
That's where the magic happens.
IKEA: Stay, Eat, Spend
…
In a country where Nimbu Pani, Jaljeera, and coconut water are sold on every corner, brands have found a way to bottle the basics—and sell them at premium prices.
Here's how In…
Ancient Origins
Long before shiny packs of chewing gum lined store shelves, the ancient Mayans and Aztecs were already indulging in nature's original gum—chicle, a sticky sap h…
Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…
In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…