According to Albert Bandura's Social Learning Theory (SLT), published in the '60s, people pick up new habits, perspectives, and values only by seeing others around them. SLT empha…
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
Henri Tajfel and John Turner proposed the concept in the 1970s. It describes how individuals get their sense of self from the organisations to which they belong. This theory sugge…
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
Eicher Motors' rise mirrors India's journey towards industrial and economic development. Founded by Man Mohan Lal in 1948, the company began operations when the country was still …
In August 1997, Microsoft invested $150 million in Apple, a significant moment in tech history. The reasons behind this move were both strategic and pragmatic, benefiting both com…
Are you very stressed at work? Are you constantly feeling exhausted? Does your energy feel drained, and your patience run thin? These are signs of burnout—a growing challenge for …
The pet food industry in India is undergoing a profound transformation, influenced by changing consumer behaviours, economic realities, and shifting societal values. Let's explore…
Prejudice is a cognitive bias that causes people to try to behave in ways consistent with what they have already said or done. People tend to act in a way that is consistent with …
India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…
As a psychological persuasion tactic, the foot-in-the-door (FITD) approach is getting someone to agree to a little request initially. They are more inclined to grant a subsequent,…
A psychological phenomenon known as priming occurs when one stimulus influences how a person responds to subsequent stimuli, often subconsciously. It influences actions, choices, …
The spotlight effect, a type of cognitive bias, often leads people to overestimate the extent to which others observe and assess their behaviours, appearances, or mistakes. People…
The "Mere Exposure Effect" is a psychological phenomenon that explains how people may develop a liking for something after prolonged exposure. Put another way, when people are wit…
