Unforgotten Brands: Blue Dart
In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …
Surviving the Q-Commerce Wave: How Kirana Stores Can Fight Back
What Went Wrong for Kirana Stores
For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
The Story Behind Father’s Day – And What It Teaches Us About Influence
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story.
Father's…
Categories Marketing
The Customer Is Not Always Right (And That’s Not a Crime)
We've all heard it. The golden rule. The holy grail of business.
"The customer is always right."
Really?
Tell that to the waiter who was blamed for the fish being "too fi…
Why Great Stories Stick — And What Brands Can Learn from the Movies
We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…
Categories Marketing
Humans Don’t Buy Products — They Buy Better Versions of Themselves
When we walk into a store, open an app, or click "add to cart," we're not just buying a product. We're buying a version of ourselves we want to become. A better, more confident, h…
Unforgotten Brands: Everest Spices
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
What Is the “Right” Length? It Depends on the Medium
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
Categories General
Make Good Habits Easy. Hide the Bad Ones.
We’ve all seen it—candy at the checkout counter, snacks at eye level. Retailers know exactly where to place things to tempt us. But what if we applied the same strategy to cultiva…
Is Your Packaging Customer-Centric Enough?
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
Change Is Inevitable — So Is Reinvention
Threats & competition can come from anywhere.
In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…
Unforgotten Brands: Cipla
Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …
Unforgotten Brands: Cello
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
Unforgotten Brands: Ceat Tyres
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…