Beyond Attention: The Age of Meaningful Recognition
For a long time, attention was treated as the ultimate prize. If something could go viral, dominate feeds, or trend for a moment, it was assumed to have value. That assumption is …
The Pet Plate Revolution
How Human Food Trends Are Redefining Pet Nutrition in India in 2026
Step into any modern Indian household, and you’ll see a quiet revolution underway-not in wardrobes, gadgets,…
Categories Business
Lightning Decision Jam: A Fast, Structured Approach to Better Decisions
In today’s world of remote teams, rapid market changes, and information overload, traditional meetings often fail to deliver clear direction or actionable outcomes. The Lightning …
Categories Business
Decide Smarter, Move Faster: The Speed-Reversibility Matrix
Decision-making is becoming increasingly complex in a world defined by rapid technological change, fluid markets, and uncertainty. Yet most organisations still treat all decisions…
Beyond Silos: Why Integrated Thinking Is the New Imperative for Business and Society
In an age when complexity is the defining characteristic of markets, organisations and societal challenges, the traditional model of siloed thinking – where departments, disciplin…
Building a High-Impact Brand Advocacy Strategy: Why Word-of-Mouth Still Wins
Every brand aspires to have passionate advocates—people who voluntarily recommend, defend, and amplify the brand because they genuinely believe in it. And for good reason: advocat…
When Brands Encounter AI Bots: Reinventing Customer Experience for a New Era
Retailers and brands are entering a radically different landscape – one where customers increasingly rely on autonomous AI agents to search, compare, transact, and even negotiate …
When Shopping Starts Thinking: How AI Agents Will Rewrite Retail
Retail is entering one of the most profound transitions since the birth of e-commerce. What began with online catalogues, search bars, and shopping carts is evolving into an era w…
The Functional Pet Food Revolution: Why Science Must Meet Storytelling
Walk into any pet store today, and you'll be overwhelmed. Joint health treats. Gut wellness kibble. Anxiety-reducing supplements. Probiotic chews. Even daily multivitamins for dog…
Why the World’s Greatest Companies Started Embarrassingly Small
There's a pattern hidden in plain sight across the world's most successful companies. Facebook didn't launch for everyone - it launched for 6,000 Harvard students. Amazon didn't s…
Co-Creation Isn’t Just Better Products – It’s Richer Experiences
For decades, firms chased feature lists: lighter, faster, cheaper. But the competitive edge now belongs to experiences - the feelings, rituals and contexts that surround a product…
Categories Marketing
How Brands Can Rebuild Trust When the World Doubts Them
Some brands enter the market with a halo.
Others walk in carrying a suitcase full of history, criticism and public suspicion.
They may have faced a crisis (such as Volkswage…
Categories Marketing
Brands and the New Rules of Value: Why Scarcity Still Wins
Economists often say that when one thing becomes abundant, another becomes scarce. You see this everywhere: when information became free, attention became valuable. When mass prod…
Categories Business
Pivoting – When Failure Reveals the Real Opportunity
In the early 2010s, Stewart Butterfield and his team were pouring their energy into an online game called Glitch. It was ambitious, beautifully designed, and full of heart. But de…