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Categories Advertising, Marketing

Rethinking Gen Z: Why India’s Young Consumers Don’t Hate Advertising — They Just Demand Better

Posted on October 16, 2025October 16, 2025by Vejay Anand
1. The Myth of the Unreachable Generation Marketers across India are increasingly obsessed with decoding Gen Z — a generation that is vocal, hyperconnected, and reshaping how b…
Continue reading "Rethinking Gen Z: Why India’s Young Consumers Don’t Hate Advertising — They Just Demand Better"
Categories Advertising, Marketing

Iconic Ads: Lucky Charms – Lucky the Leprechaun

Posted on October 15, 2025October 15, 2025by Vejay Anand
There are few breakfast icons as beloved and enduring as Lucky Charms — the cereal that turned an ordinary morning bowl into a burst of colour, imagination, and “magically delicio…
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Categories Advertising

How Superfood Trends Are Redefining Pet Nutrition in India

Posted on October 13, 2025October 13, 2025by Vejay Anand
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
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Categories Advertising

Insights into the Changing Pet Food Landscape in India

Posted on October 13, 2025October 13, 2025by Vejay Anand
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
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Categories Advertising, Marketing

Iconic Brands: Kellogg’s – Frosted Flakes with Tony the Tiger

Posted on October 12, 2025October 12, 2025by Vejay Anand
Few advertising icons have roared their way into popular memory quite like Tony the Tiger, the striped, booming-voiced mascot for Kellogg's Frosted Flakes. Born in the golden age …
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Categories Advertising, Marketing

Iconic Ads: Dial – Aren’t You Glad You Use Dial? Don’t You Wish Everybody Did?

Posted on October 6, 2025October 6, 2025by Vejay Anand
In the golden age of advertising, when jingles ruled the airwaves and copywriters shaped culture, few taglines achieved the instant recognition and lasting impact of "Aren't you g…
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Categories Advertising, Marketing

Iconic Ads: Charmin – Please Don’t Squeeze the Charmin

Posted on October 5, 2025October 5, 2025by Vejay Anand
An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green Bay, Wisconsin, introduce…
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Categories Advertising, Marketing

Iconic Ads: Timex – It Takes a Licking and Keeps on Ticking

Posted on September 30, 2025September 30, 2025by Vejay Anand
Some advertising lines outlast brands themselves. Timex's "It takes a licking and keeps on ticking" is one such line — not just a slogan but a promise of resilience. It began in t…
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Categories Advertising, Marketing

Iconic Ads: Wheaties – Breakfast of Champions

Posted on September 29, 2025September 29, 2025by Vejay Anand
Few advertising slogans have endured for nearly a century, but Wheaties’ “Breakfast of Champions” has done precisely that. More than just a phrase on a cereal box, it became a cul…
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Categories Advertising, Marketing

Iconic Ads: Campbell Soup – The Campbell Kids

Posted on September 28, 2025September 28, 2025by Vejay Anand
In 1904, illustrator Grace Drayton — one of the first and most influential female cartoonists of her era — brought the Campbell Kids to life. Drayton, also famous for her “Dolly D…
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Categories Business, General, Marketing

Automation and Loyalty: Striking the Right Balance in Customer Service

Posted on September 28, 2025September 28, 2025by Vejay Anand
Over the past decade, retailers and service providers have invested heavily in automation. From personalised offers to one-click checkouts, bots and algorithms have made shopping …
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Categories Advertising

Marketing Isn’t Rocket Science: Why Fundamentals & Simplicity Win

Posted on September 25, 2025September 25, 2025by Vejay Anand
Sometimes, I think the biggest mistakes in marketing don’t come from bad execution — they come from sheer confusion. Too many marketers simply don’t know what their real job is. …
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Categories Advertising, Marketing

The Subtle Art of Brand Nudges: When Loyalty Meets Influence

Posted on September 25, 2025September 25, 2025by Vejay Anand
Have you ever noticed how you instinctively reach for your usual brand at the supermarket — the same biscuit packet, the same soap, the same shampoo — almost like it's muscle memo…
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Categories Business, Marketing

Brand Survival Techniques: Thriving Amid Change and Crisis

Posted on September 25, 2025September 25, 2025by Vejay Anand
In uncertain times, brands face the same existential question as individuals: how do we survive and grow when the ground beneath us is constantly shifting? Economic downturns, tec…
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