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From turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the superfood revolution.

How India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.

Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and emotional connection.

Decades later, “Aren’t you glad you use Dial?” remains one of the most recognisable taglines in advertising history

An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Creation of the Campaign The Challenge By the early 1960s, Charmin needed a clear point of differentiation. The tissue’s softness was its strongest selling point, but demonstrating that softness through TV or print advertising wasn’t easy. The Breakthrough Idea The creative team at …

Continue reading “Iconic Ads: Charmin – Please Don’t Squeeze the Charmin”