storytelling

Why Great Stories Stick — And What Brands Can Learn from the Movies

Learn why storytelling matters more than features in branding. Discover how great brands win hearts like great movies win audiences.

2 months ago

What Is the “Right” Length? It Depends on the Medium

Why are songs 3 minutes, books 300 pages, and sitcoms 30 minutes? Explore how tech and media shaped “the right…

2 months ago

Pixar’s 22 Rules of Storytelling

These rules though not created by Pixar per se gave a direction and focus to the fine art of storytelling

3 years ago

Storytelling – Turning a Restaurant Robbery into Viral Advertising

Using storytelling, Frijoles converted the footage of a burglary at the restaurant into a piece of advertising which became viral

3 years ago

The Good Storytelling Pointers

Everyone likes good stories. Here are some indicators on how to write a good marketing story. Chances are readers will…

3 years ago

Does Hockey Needs Its Own ‘Drive to Survive’?

The Netflix kind of series is something that may drive eyeballs to hockey in India. Everyone loves stories. Dribble to…

3 years ago