Burberry's revival highlights the need of maintaining core identity while embracing innovation and digital transformation.
Spotify's "Sound Tour" campaign was a testament to the company's commitment to reimagining storytelling and authenticity in marketing
The alliance between Burger King and Mickey S.R.L. in Paraguay exemplifies the intersection of legal strategy and marketing innovation.
The 18th birthday free Gillette shaving kit is a tactic to promote customer loyalty, boost sales, and commemorate a milestone.
Coca-Cola revitalised its brand image and fostered important cultural debate by introducing a Black Santa Claus.
In the ever-changing world of Twitter, active interaction is crucial, and passive broadcasting is out. Calvin Klein does it well
For brand credibility and long-term customer relationships, managers should prioritise consistency across all touchpoints.
The secret ingredient to Tabs Chocolate's success was finding up-and-coming stars and micro-influencers who shared the values of the company
Glocalization enables brands to transcend cultural barriers and forge meaningful connections with diverse consumer segments
Practising active empathy is not only essential for building strong brand-customer relationships but also for driving business success