Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand…
The use of simplicity results in the elimination of confusion, the establishment of certainty and thereby increasing loyalty
The theory helps to remove complexities & clutter and keep it simple
The customer needs to understand what he or she is buying in a simple, comprehensible language not complicated by tech…
Why and how is it that all the things that were supposed to make our lives so easy instead made…