pepsi

The Daring “Undercover Cups” Campaign by Pepsi

"Undercover Cups" demonstrates how humour, strategy, and innovation can rethink a brand's identity in highly competitive markets.

4 weeks ago

The Pepsi Rebrand – Backward & Forward

With its new brand design, Pepsi pays tribute to its history while also embracing its big future like many other…

2 years ago

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Cindy Crawford in this Pepsi commercial from the 1990s is like a trip down memory lane and helped craft the…

2 years ago

Pepsi – Nothing Official About It

A look at the first significant ambush marketing exercise in India between the Cola giants https://portfolio.mentza.com/portfolio/vejayanand/circles/22015 https://open.spotify.com/episode/6sPO9L8bXOzXmlMdDfgNdN?si=plFb-LSpQROem6Y9KlvAIg Article https://onlykutts.com/index.php/2021/07/02/pepsi-nothing-official-about-it/

2 years ago

Iconic Ads: Pepsi – Michael Jackson

Pepsi wanted to use Michael Jackson - the largest celebrity. Then meticulously craft a situation that acts as a mini-movie…

3 years ago

Iconic Ads: Pepsi – Yeh Dil Maange More – Shahrukh & Sachin

This campaign was a continuation of the Yeh Dil Mange More series, but using the two stars Sachin and Shahrukh…

3 years ago

Iconic Ads: Pepsi – Mera Number Kab Aayega

There was an un-hero, who was a loser in the commercial, a brave thing for any brand to do. And…

3 years ago

Iconic Ads: Pepsi – Hi, I Am Sanjana

Pepsi was selling a dream to the youth through an unrealistic situation. The underlying message was Pepsi was the right…

3 years ago

Iconic Ads: Pepsi – Yeh Dil Maange More

The campaign had to help drive the youth wanting Pepsi by making a larger life statement that worked for the…

3 years ago

Iconic Ads: Pepsi – Yehi Hai Right Choice Baby A-Ha!

The film seemed to usurp the choice of a carbonated drink brand, by proclaiming that it was the right choice…

3 years ago

Iconic Ads: Pepsi – Nothing Official About It

Pepsi had lost its bid to become the official sponsor of the tournament. There was panic, when Anuja came up…

3 years ago