The journey from a niche disruptor to a mainstream competitor demonstrates the power of strategic investments, cultural alignment, and a…
"Undercover Cups" demonstrates how humour, strategy, and innovation can rethink a brand's identity in highly competitive markets.
With its new brand design, Pepsi pays tribute to its history while also embracing its big future like many other…
Cindy Crawford in this Pepsi commercial from the 1990s is like a trip down memory lane and helped craft the…
A look at the first significant ambush marketing exercise in India between the Cola giants
Pepsi wanted to use Michael Jackson - the largest celebrity. Then meticulously craft a situation that acts as a mini-movie…
This campaign was a continuation of the Yeh Dil Mange More series, but using the two stars Sachin and Shahrukh…
There was an un-hero, who was a loser in the commercial, a brave thing for any brand to do. And…
Pepsi was selling a dream to the youth through an unrealistic situation. The underlying message was Pepsi was the right…
The campaign had to help drive the youth wanting Pepsi by making a larger life statement that worked for the…
The film seemed to usurp the choice of a carbonated drink brand, by proclaiming that it was the right choice…
Pepsi had lost its bid to become the official sponsor of the tournament. There was panic, when Anuja came up…