How you structure your subject line really matters for a positive result
This disease is a strongly held belief that if no one in your friend's circle is into something, then no…
“Post-Demographics” – where relying on demographics for defining customers would be precarious. Consumers aren’t defining themselves by demographics – they…
Consumers are increasingly expecting that brands to also take responsibility for the society in a larger sense.
Understanding the expectations of the customer is important and the true expectations of the customer were missed.
I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…
Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!