customer experience

When Brands Encounter AI Bots: Reinventing Customer Experience for a New Era

AI agents are redefining customer experience by reshaping how consumers discover, compare and choose brands. Learn how businesses can prepare…

4 weeks ago

Co-Creation Isn’t Just Better Products – It’s Richer Experiences

Global and Indian brands use co-creation to build richer customer experiences, deepen loyalty, and drive innovation through shared creativity.

1 month ago

Is Your CX Strategy In Tune With Human Behaviour?

Not all data creates great CX. Psychology, emotion, and human biases shape customer experience—and why brands must design for human…

4 months ago

Excellent Customer Experience isn’t Optional – It’s Foundational

Design the whole business around the customer, not just the product. Real examples show why.

4 months ago

Starbucks’ Revival: Why Experience, Not Just Coffee, Is Its New Growth Engine

Starbucks’ “Back to Starbucks” strategy revives its Third Place roots, focusing on café experience, barista connection, and authentic community.

5 months ago

The Customer Is Not Always Right (And That’s Not a Crime)

Think the customer is always right? Think again. A light take on why setting boundaries is key to great service—and…

7 months ago