Consumer behavior

Why Most People Forget Your Brand – And What Smart Founders Do to Stay Unforgettable

Discover the psychological reasons customers forget brands—and how smart DTC brands build emotional memory, community, and identity to stay top-of-mind.

23 hours ago

Branding Beyond the Surface: The Unseen Forces of Psychology and Biology

Discover how brands use nostalgia, neuroscience, and emotional memory to connect with the inner child in every adult — and…

3 weeks ago