Brands are extensions of your personality. You interact with the brand intensively when you feel it is a reflection of…
Look at micro-targeting and only get people who will really find your product/ service interesting. The intention is to build…
You cannot be everything for everyone and you cannot expect 'anyone' to be interested. The root cause of poor marketing…
There is an increasing ‘loss of faith’ against people and organizations thanks to a mix of facts and fakes.
Consumers are increasingly expecting that brands to also take responsibility for the society in a larger sense.
It is important to position businesses/ brands that are more aligned with what the target customers want to do and…
Understanding the expectations of the customer is important and the true expectations of the customer were missed.
Sometimes organizations forget that it is the customer which is giving business and not the other way around.
I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…
The more marketers can build experience brands, the more they will succeed. The transition from product brands to experience brands…