Incorporating a dash of originality and innovation into a familiar formula is only one of the many benefits of a…
With people being exposed to multiple cultures, brands may have to take seemingly contradictory stands but appeal their audience.
The Royal Mail branding fiasco is another example of a failed rebranding and subsequent U-turn in response to consumer backlash
"Branding" a nation is to raise the demand for the country's products and services, which in turn attracts more visitors…
The frequent change of logos shows the lack of confidence plus a poor understanding of the target customers
Even if your idea is the best ever, it won't generate income if it doesn't resonate with your target market.
Observing the backlash that the makeover has received in the may be terrifying for a marketer, but it also offers…
Shot On iPhone began as a simple concept and has now become a trademark representing the greatest quality in the…
Morton's came up with the logo and slogan to demonstrate that Morton Salt could be easily poured despite the wet…
John Lewis's 2018 holiday commercial highlighted the transformative effects one gift had on a young boy's (Elton John) life.