When it comes to getting people's attention, Volvo changed the game. The biggest interception did not occur during Super Bowl…
Chanel's Mother's Day changes from the brand's usual style. And it does not dilute their brand's distinctiveness.
The Singapore Girl represents the best of Asian hospitality. She makes you feel at home and she wins over the hearts
A brand's identity is much more than simply a logo or colour scheme; it's about clearly communicating the values and…
British Airways has abandoned a multimillion-dollar facelift that began just two years before in favour of the Union Jack.
People get excited, rather than annoyed, when they’re manipulated by the threatened disappearance of something they want and rush to…
Sound has become a very important tool to create an identity for a brand and an everlasting tool to build…
When companies try to treat the effects of commoditization instead of its cause, they just end up more ensnared. They…
With the efflux of time and due to various reasons, many products and brands are in danger of being commoditized.
Coca-Cola's disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.