In a market saturated with conventionally shaped candies like squares and rectangles, Toblerone deliberately developed a visual brand that celebrates…
Shoppers are willing to spend hundreds on supposedly "ugly" apparel and accessories. Dressing ugly has become amusing, and people are…
The brand's "ugly duckling" status is precisely what has made it so successful, and many have taken to the brand.
Wills was established in Bristol, England. It was also the first in Britain to make cigarettes in large quantities.
To increase sales, Innocent began providing a tiny hat with each bottle. These caps aren't mass-produced, but rather created by…
Hostile brands throw down a challenge. They dont market in the traditional sense; rather, they anti-market.
Repositioning is the process of shifting how others think about you or your competitors.
If brands don't adapt to new trends and remain culturally relevant, they will be forgotten or irrelevant.
Saffola has become a Rs 2000 crore brand and has positioned itself as a healthy' brand and extended into multiple…
Tourism in Kerala has grown in popularity, the state tourist board has maintained a steady and systematic marketing strategy and…