Marketing

The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!

In June 2021, with the help of the delivery service Rappi, Burger King sold its first-ever Whopper combination meal, which…

3 years ago

The iPhone Effect: Changing Social Interactions & Consciousness

This state of mind makes it harder for us to connect deeply and personally with our social and physical surroundings.

3 years ago

The Virality of the ALS Ice Bucket Challenge

A combination of low entry barriers, self-importance, social media pressure, and competition made this challenge a huge success

3 years ago

Abundant Rarity – Growing Luxury Brands

Due to globalisation, digital impact, and the persistent pursuit of growth, exclusivity and rarity are merging.

3 years ago

Action Bias – Why We Choose Action Over Inaction

We put a premium on doing things because we believe it increases output. On the other hand, sometimes doing nothing…

3 years ago

Yellow Pages – The Logo, Line and Campaign

A combination of a great logo, slogan and advertising campaign helped Yellow Pages to be the go-to directory for all…

3 years ago

Gatorade – Preventing Dehydration

The first commercially available sports drink has likely averted innumerable cases of heat stroke, especially in hot conditions.

3 years ago

LEGO Braille Bricks – Inclusive Play & Learning

Lego introduced Braille Bricks, which are meant to assist visually impaired children learn to read and write in Braille while having fun.

3 years ago

The Inclusive Barbie Doll Collection

The Barbie Doll collection has a diverse range which symbolises disability representation and diversity inclusion

3 years ago

Vegan Packaging Going Mainstream – The Logical Evolution

There are no signs of a slowdown in the growing demand for vegan products. It may do with the packaging…

3 years ago