General

Joe Biden Did Not Have it Easy

Joe Biden had many problems and obstacles in his life. His indefatigable spirit and commitment helped him surmount it all.

4 years ago

2020’s Pandemic Game – Golf

If there is one game that has picked up during the pandemic has been golf. The number of people playing…

4 years ago

Belief in Himself – Kanye West

Kanye West believed in himself and his talent, even when the chips were down. He proved that he was good…

4 years ago

Isolation Effect – Being Distinctive From the Rest

With many similar objects, the one which is distinctive from the rest is likely to be remembered!

4 years ago

Steve Jobs – The Reality Distortion Field. And Yours Too

The reality distortion field was a confounding melange of a charismatic rhetorical style, an indomitable will, and an eagerness to…

4 years ago

Familiarity Principle – Poor Decision Making

We prefer things that we have known from the past, and our preference increases as our exposure does.

4 years ago

Get Suckered by Horoscopes – Barnum Effect

The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…

4 years ago

Hopping on the Bandwagon – Herd Mentality

The bandwagon effect occurs when people do, believe, or say something because they see others doing it even if it…

4 years ago

Iconic Ads: Ek Anek Aur Ekta – Unity in Diversity

The short film taught children about the ‘unity in diversity’ theme. Today Ek Anek Aur Ekta is considered a classic.…

4 years ago

Why we like the 1st Piece of Information?- Anchoring Bias

Anchoring bias uses our trust in the first information we get which becomes the anchor, and all future decisions are…

4 years ago