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De Beers – A Diamond is Forever

A look at how the line was created by Frances Gerety for De Beers. And how did it stand the…

4 years ago

Pixar’s 22 Rules of Storytelling

These rules though not created by Pixar per se gave a direction and focus to the fine art of storytelling

4 years ago

Tobu Cycle

A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand https://portfolio.mentza.com/portfolio/vejayanand/circles/14929 For the written…

4 years ago

Pan Parag

The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script…

4 years ago

Mile Sur Mera Tumhara

This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.

4 years ago

Iconic Ads: Under Armour – I Will What I Want

Under Armour successfully established its brand for women using unlikely stars like Misty Copeland and Gisele Bundchen.

4 years ago

Iconic Ads: Chipotle – Back To The Start

Chipotle wanted to promote enhancements in food production through a commercial and decided to do away with the standard graphical…

4 years ago

Iconic Ads: Nike – Dream Crazy

Nike's Dream Crazy has athletes leveraging the power of sport to move the world forward and at times sacrificing opportunities

4 years ago

Iconic Ads: Bud Light – Dilly Dilly

A nonsensical phrase Dilly Dilly caught the imagination of the customers for Bud Light in a quest to increase acceptance…

4 years ago

Iconic Ads/Statue: State Street – Fearless Girl

The girl had a global appeal to her. Everyone may identify with a girl, regardless of gender or age.

4 years ago