We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back the older lot.
There have been times when I’ve waited forever for a salesman to assist me with a product, just to leave and get the answers I needed far more quickly and easily on the internet.
Currently, in every industry, there exists a Disruption Point, or the moment at which the company’s products and services, and consumer expectations collide. If they don’t find a solution soon, it might be the death knell for the business’s existence.
Many want to imagine that the end of offline retail is here and now. Companies like Flipkart, Amazon, Ajio, etc., are destroying the retail sector. Customers’ expectations nowadays are dynamic and environment-dependent. The requirements of consumers are always evolving, but many in the retail business are not equipped to meet those changes. The customer, not the marketplace, is the true disruptor.
The Disruption Point will continue to exist, but evolve as a result of shifting consumer preferences. Continuous testing and learning to adapt at the pace of our customers is the best way to deal with the Disruption Point.
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