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Recent Posts

The Reciprocity Effect: How Giving Sparks the Power of Getting

Giving something of value upfront may activate the reciprocity effect, which in turn strengthens relationships…

2 days ago

Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love

Humans have creativity, invention, and sophisticated emotional intelligence, whereas animals have purer or more commendable…

3 days ago

Iconic Ads: ECE Bulbs – Bhool Mat Jana

ECE's legacy endures as a case study of how effective advertising can transform even the…

5 days ago

Unforgotten Brands: Air Deccan

Air Deccan's approach changed the business and spawned a generation of low-cost carriers, changing Indian…

2 weeks ago

Iconic Ads: British Airways – Fuelled By Love

Through this campaign, British Airways successfully communicated its brand message of respect, care, and commitment…

2 weeks ago

Unlocking Success: The Essential Keys to a Thriving Brand Culture

A well-defined culture of organisations will drive long-term success by aligning employee actions with company…

2 weeks ago