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Unforgotten Brands: Krackjack

Discover the fascinating (and accidental) origin story of Parle Krackjack — India’s first sweet and…

5 hours ago

Unforgotten Brands: Parle Monaco

From a bicycle-based sweet-selling venture to becoming one of India’s most iconic biscuit brands, Parle…

6 hours ago

Why India’s Pet Care Industry is Going to Get Bigger

Discover why India’s booming pet care industry is attracting global investors like Nestlé. Learn about…

9 hours ago

Why Gen Z in India Still Loves In-Store Shopping (Even in the Digital Age)

Gen Z might be the most digitally connected generation, but their hearts still lie in…

2 days ago

Why Empathetic Brands Win Long-Term Loyalty

When customers are swamped by choice and burned by false promises, genuineness shines. Unpolished, human,…

4 days ago

When “Negative” Brand Names Work in Your Favour

An intriguing name is a strategy, not a gimmick. It can differentiate businesses, spark conversations,…

6 days ago