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The New Rules of Consumer Behaviour: Shifts That Are Redefining How People Buy

Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands,…

3 days ago

Anticipating the Next Consumer Shift: How Retailers Can Stay Relevant in a Volatile World

Retail is shifting fast. Discover how Indian and global consumers are changing, and what retailers…

2 weeks ago

Why MTV Failed: The Rise and Fall of a Cultural Powerhouse

MTV, once the voice of youth culture, lost its way through digital disruption, reality TV,…

4 weeks ago

The Rise of Pet Companionship in India: How Love, Loyalty, and Loneliness Are Reshaping Consumer Behaviour

Pet companionship is transforming India’s consumer culture—bringing calm, connection, and compassion to a stressed, digital…

1 month ago

Trust by Design: How Airbnb Invited Strangers Home

Unpack the hidden role of psychology and design in the trust economy. See the surprising…

1 month ago

Timepieces to Timeless Living – The Evolution of Titan

Titan transformed into one of India’s most trusted lifestyle brands — blending design, technology, and…

1 month ago