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Unforgotten Brands: Biocon

Biocon, has gone on to make significant contributions to the biotech industry both in India…

4 days ago

Collecting Is A Typical Human Trait & Marketers Use It

Collecting meets a variety of psychological demands, ranging from the quest for pleasure and mastery…

5 days ago

Unforgotten Brands: Onida

Despite severe competition from rivals abroad and tough economic conditions, Onida has remained a major player.

1 week ago

Humanisation Vs. Anthropomorphism in Pets

Pet product marketers and manufacturers must distinguish anthropomorphism from humanisation. Both may boost brand visibility…

2 weeks ago

Unforgotten Brands: Nirodh

Inspite of being a popular name Nirodh has been a failure especially due to positioning,…

2 weeks ago

Unforgotten Brands: Malabar

The dedication, honesty, and high quality of Malabar's jewellery have made them very successful and…

3 weeks ago