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iPod – a Thousand Songs in Your Pocket

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Turning Problems into Profits – How Brands Did It

By tackling big, scary problems head-on and leveraging them to build something better, the best…

1 day ago

The Longer They Stay, The More They Pay

Getting customers through the door earns you a rupee, but making them stay—whether with a…

2 days ago

Selling What’s Free: How Indian Brands Turn Water Into Gold

Despite the fact that water is essentially free in our nation, millions of people pay…

7 days ago

Unforgotten Brands – Chiclets

Chiclets remains a timeless example of how tradition and invention can intersect to create something…

1 week ago

Bold Stunts That Made Brands Unforgettable

Your brand’s story needs a visual punch to stay memorable. Take a leap, be bold,…

2 weeks ago

Winning in the Attention Economy: Tactics Break Through the Noise

Successfully navigating the Attention Economy entails telling relevant tales, personalising experiences, embracing visuals, developing communities,…

2 weeks ago