Availability & Distribution
For many years, pet care products were available at
Most of the stores were apology for good retail. Very little effort was made to provide a good experience to customers.
Veterinarians were typically trying to swear the real estate on which they were on. And given the fact that they were the ‘knowledgable’ ones, pet parents relied on their advice to pick up products.
However, in the last few years, the pet care brands have improved their distribution might by selling their products through
E-commerce is one of the factors contributing to the deep market penetration.” E-commerce is reducing barriers for pet food brands to amplify distribution in tier II and III markets.
While online sales have been a big driver, offline retail stills plays a very important part as even now as an estimated 95% of pet care sales are still generated offline
There has been a distinct differentiation of the pet care stores though. Heads Up for Tails has established itself as a premium chain of stores across the country. With 40+ stores they are the largest with a strong presence online too.
In each city there are smaller chains or stores who are on par with HUFT in terms of look and positioning.
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