Micheal Jordan wanted Adidas
But Adidas wasn’t making an offer
Jordan was disappointed
Jordan didn’t want Converse, but because of coach Smith, he wore them at University & met them too. They told him they had Magic, Bird, Dr. J etc.
Jordan got interested.
They offered $100,000/year, like others. Jordan’s father, wanted in.
But Converse was losing its mojo & if they gave more to Jordan, the other stars would be upset
O.J. Simpson was VP at Spot-Bilt, a shoe brand from Hyde Athletic. He predicted that Jordan would be the new star
Spot-Bilt told Jordan that he would be the most imp athlete for them & showed how they would use him. Creatives were by John Brown & Partners (Nike’s earlier agency)
Nike was rapidly growing & needed him
Micheal did not want Nike. But his agent Falk insisted. He told Michael’s parents to convince him for a meeting
At Beaverton, Jordan was told they would take his inputs to design shoes, unlike others
Nike offered $500,000/year for 5 years, which was highest at the time. Adding stock options & extras, Jordan could earn $7 million in 5 years.
But Jordan went back to Adidas asking them to get near Nike, but no!
Finally, Michael Jordan chose Nike
Actually, Spot-Bilt’s deal was more than Nike’s. But Falk knew that Nike had marketing muscle
Falk created the name Air Jordan. Rest is history
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